OEMs :
Established product manufacturers develop their own standards / specifications / rules. They cater to varied market segments and so need to customise their product. They also have capability to make design changes and produce customised products economically. 

Manufacturers who need to submit GA drawings with quotations :
Industrial equipments often are part of a plant or machinery. The end customer wants to be clear about its layout and overall dimensions before finalizing the order. Customers now also demand to-the-scale GA drawings, 3D visualisation of the equipments at the quotation stage.

Products having wide shape / size variations :
Industrial equipments are fitted with many other machines and equipments. So they need to be made to suit different standards. It needs geometry changes from order to order. These standard may be related to performance, interface, mounting, strength, etc. Also many times, there are a lot of optional accessories, and their total no. of combinations can be in thousands. To this, if we add the size variations, then the geometry variations increase exponentially.

Applications which need consultative product selection :
Equipments related to electrical / hydraulics / power generation, process plants, etc. need a consultative sales person so that the customer can choose the best specifications for better price/performance. In this process, technically competent sales person is required to probe and find out customer's requirement and suggest suitable specifications. With a product selection program, end customer or non-technical sales person can easily select suitable specifications.

Products which have complex design calculations :
Products like cutting tools / packaging machinery / pressure vessels, material handling equipments, etc. have a complex design calculation process. For every order, various calculations, validations, checks need to be carried out before the parameters are calculated. This calls for involvement of R&D / Engineering team in every enquiry, which creates bottlenecks in sales process. Capturing the design calculations in Configurator can reduce the load on R&D / Engineering teams.